A Note From Dani

We are well into our 2017 “goals” at The Boot Rack! It’s halfway through January already and so much has already happened. I wanted to take a minute and let everyone in on the excitement that is planned for this year and the future of The BR!

First, last weekend some really AMAZING friends & family came to help me do some clean up, painting and minor remodeling at the store. THANK YOU ALL so much! I could not have done it without you! We are in the midst of repainting the store, making the dressing rooms better, tearing up the floor {there’s original hardwood under there!}, and switching over to a new Point of Sale system. The major parts of these changes occurred last weekend but there is still more to do, so please be patient with us during this transition! AND stop by to check out all of these changes!

West Wall at The BR
The west wall at The BR in the middle of painting. The building that The BR is in contains original tin ceiling & hardwood floors. We are working hard to uncover & restore them.

Second, we are moving our website from WooCommerce to Shopify! We are so excited about this transition. WooCommerce was wonderful for us as we were starting on our online journey, but we are excited to announce that we have outgrown WooCommerce and need a bigger platform! With this transition we have hired professional photographers! I am officially hanging up my photography hat, and couldn’t be happier about it! Because of this transition, our new inventory has not hit the web yet! But it will be up there soon! Again, we appreciate your patience during this transition.


Finally, we are rebranding The BR! What does that even mean? I purchased The Boot Rack from a wonderful couple almost two years ago. When I purchased the store, Norm (the previous owner) said to me, “I can’t wait to see what you turn this place into!” I have worked hard over the past two years, along with my team, to bring my vision into the store. We are now a fashion business. We will always keep the “boot” part of The Boot Rack but we are no longer going to be carrying western hats, buckles, etc. We still carry some western brands because they are unique, great quality and, most of the time, don’t look very western at all.


We have worked hard to bring one-of-a-kind women’s fashion into the store and I feel like we’re doing a pretty good job at that. This year, we are going to really focus on the men’s side. We want to bring more casual, everyday fashion for men.


As always, let us know what you’d like to see at The BR! We LOVE hearing your feedback because we love getting better! We want to make your experience with us the best it can be.


Thank you all for your support over the years and continued support in the future! We absolutely could not do this without you! And don’t forget to follow us on social media! We’re everywhere!
Xx Dani


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